Tanger Outlets Event Recap – Pooler, GA
We spent the day set up at Tanger Outlets in Pooler, GA—great location, heavy foot traffic, and a steady stream of people moving through all day. It was a beautiful (and very hot) day, which definitely helped bring people out.
From a visibility standpoint, the booth did well. We got a lot of compliments on the overall presentation, and several pieces drew interest—particularly the sun stones, pergola planters, maple and rosewood keepsake boxes, and the column line. People were engaging, asking questions, and taking a closer look, which is always a good sign.
That said, no sales came out of the event.
Looking back, the biggest miss was how we handled pricing. We relied on QR codes instead of clearly displaying prices, and that created friction. At an event like this, people aren’t looking to do extra steps—they’re making quick decisions as they walk. If they can’t immediately see what something costs, most will just keep moving. That’s on us, and it’s an easy fix. Also, I feel that our setup may need some tweaking. As it was at our booth, it almost looked like a gallery instead of a market booth; the pieces were nicely on display, but maybe they didn’t necessarily look like they were for sale right then and there. I believe we might need to arrange everything in a way that communicates “these items right here are for you to buy and take home today!” I think showing pricing clearly will alleviate that problem as well.
We handed out several business cards throughout the day, including to another business owner who invited us to a local networking event—so there’s still value there beyond immediate sales.
We also had a couple of people ask about custom work, mostly furniture restoration. While we appreciate the interest, that’s not really our forte, and it reinforced the need to communicate more clearly what we do specialize in.
Overall, it was a useful data point. Strong interest, solid engagement, but a breakdown at the point of conversion. Next time, pricing will be front and center—either directly on the pieces or clearly displayed on signage—so there’s no guesswork.
On to the next one.
